The Magazine
Since its launch in 1984, Blitz Australasian Martial Arts Magazine has become the leading martial arts publication in Australia. On a monthly basis, Blitz Magazine covers both the domestic and international scene, self-defence strategies, fitness advice, combat psychology and the ever-popular action entertainment genre.
Blitz Magazine also boasts unrivalled coverage of the latest events and news, plus interviews and feature articles on the world's great martial artists. The magazine’s history and its staff’s passion for all things martial arts make it the ultimate read for martial arts, action and combat sports enthusiasts.
The Market
Although the martial arts have been around for thousands of years, the industry has grown significantly over the past decade with over 300,000* practising participants in Australia alone.
An increasing awareness of personal safety issues has led many to pursue tuition for self-defence, with a style to suit everyone’s needs; men, women and children alike.
Sport martial arts have also seen a huge influx of participants. Since its inclusion at the Sydney 2000 Olympics and the success of our medal-winning team, Taekwondo in Australia has boomed and now has over 100,000 participants, many in pursuit of the Olympic dream.
With literally hundreds of martial arts styles to choose from, each with their own clothing, protective gear, equipment, books and videos, this is a market on the move. * Australian Bureau of Statistics
Action Entertainment
Martial art films have attracted a huge following since Bruce Lee captivated audiences in the early 1970s and continue to meet society’s demand through present-day martial artists including Jackie Chan, Jet Li , Steven Seagal and Van Damme.
The popularity of action titles featuring fight sequences has seen the likes of The Rock, Vin Diesel and Uma Thurman brushing up on their martial arts skills for the big screen.
Action films have become one of the most popular genres to come out of Hollywood in recent years. Blitz has grown with this trend, working with the major film studios to provide our readers with the most recent and up-to-date news and reviews on the latest Hollywood action blockbusters, including feature articles, a regular movie news column and promotional giveaways.
Gaming
Console gaming is huge! Many households are owners of a Playstation 2, XBOX or Game Cube console.
Console games are a multi-billion dollar industry and action games, many of which feature martial arts themes, make up a large portion of this massive market. Each monthly edition of Blitz boasts in-depth reviews, detailing features, plots and screenshots on the latest in action gaming.
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